Effective Date: 29/05/2025
Last Updated: 29/05/2025
At ItsOkayCo., your privacy is extremely important to us. This Privacy Policy explains how we collect, use, and protect your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
ItsOkayCo.
Sole Trader: Harry Madgwick
Business Address: 5 Plantation Drive, Walkford, Christchurch, Dorset, BH23 5SE
Contact Email: support@itsokay.uk
2. What Data We Collect
We collect the following personal information when you interact with our store:
- Full name
- Email address
- Phone number
- Shipping and billing address
- Payment information (via Stripe – we do not store card details)
- IP address and browser user agent
- Order history
- Marketing preferences (if opted in)
We do not knowingly collect or store data from anyone under the age of 18.
3. How We Use Your Data
We use your data for the following purposes:
- To process and deliver your orders
- To provide customer service and respond to enquiries
- To detect and prevent fraud or abuse
- To send marketing communications (only if you’ve opted in)
- To improve our website using traffic data and analytics
4. Legal Bases for Processing
Under the UK GDPR, we rely on the following legal bases to process your personal data:
- Contractual obligation – to fulfill your orders
- Legitimate interest – to improve our services and prevent fraud
- Consent – for optional marketing emails (which you can opt out of at any time)
5. Who We Share Your Data With
We only share your data with third parties where necessary to operate our business:
- Stripe – for secure payment processing
- Google Analytics – for traffic analysis (anonymized data)
- WordPress/WooCommerce – for website and order management
- Royal Mail or other couriers – for delivering your order
We do not sell or rent your personal data to any third parties.
6. Data Storage & Security
Our website and customer data are hosted on privately owned servers located in the United Kingdom. We implement appropriate technical and organizational measures to secure your data, including encryption and access control.
7. Data Retention
We retain your personal data for as long as necessary to:
- Fulfill your order and any follow-up customer service
- Comply with legal, accounting, or reporting obligations
Marketing data is retained until you unsubscribe.
8. Your Rights
Under UK data protection law, you have the right to:
- Access the personal data we hold about you
- Request correction of any inaccurate data
- Request deletion of your data (“right to be forgotten”)
- Object to or restrict processing of your data
- Withdraw consent for marketing communications
- Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise your rights, contact us at: support@itsokay.uk
9. Cookies
We use cookies to improve your experience and analyze website traffic. You can manage cookie preferences through your browser settings.
10. Changes to This Policy
We may update this Privacy Policy from time to time. All updates will be posted on this page with the date of the latest revision.